Content is king

Product Descriptions That Work

If your descriptions aren’t capturing attention, you could be losing customers. Our experts go beyond features to produce descriptions that tell your product’s story, connect with your audience, and drive those results.

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Are you selling your products short?

It’s easy to fall into the trap of just listing features, but your customers want more. They need to know why your product is worth their time (and money).

  • Low conversions: If the value isn’t obvious, visitors won’t feel the urge to buy.
  • High bounce rates: When descriptions are too vague or technical, customers head elsewhere.
  • Missed SEO opportunities: Poorly optimised descriptions mean your products get lost in the crowd.

Generic product descriptions lose sales

Our experts create descriptions that clearly show why your product is essential.

  • Customer-focused:Expert writers emphasise how your product adds value to the customer’s life.
  • SEO-friendly:Every description is strategically keyword-optimised to help your products rank well.
  • Choose your tone:Our experts use language that resonates with your audience so the right message reaches the right people.

How it works

Briefing

A good brief sets the foundation for great content. You’ll share the details of your project—goals, tone, audience—so the expert knows exactly what’s needed.

Feedback

Collaboration is key. You’ll review the drafts, provide feedback directly through the platform, and work with your freelancer to refine the content until it’s just right.

Final Draft

After revisions, the polished final draft is ready for your approval—precise, professional, and ready to make an impact

The Contentoo Platform

Why Contentoo?

  • Unique copy for every product:We avoid generic templates. Each description is crafted to make your product stand out.
  • SEO integration:Increase visibility with descriptions that are keyword-rich without forced language.
  • Conversion-driven language:We use persuasive, genuine language to turn curiosity into conversions.
  • Engaging storytelling:We go beyond features, weaving a story that connects with customers and elevates your product’s appeal.
  • Quick delivery:Need descriptions fast? Our team delivers quality copy on time for your launches or updates.
customer Stories

Word on the street

All cases
Case study
How Venn Telecom entered 3 markets and grew SEO 77%—without hiring

Venn Telecom

Case study
How Source.ag scaled technical content to drive global expansion

Source.ag

Case study
How tado° expanded niche energy content to 7+ markets with a lean team

tado°

Case study
Scaling content without the headcount: how Meister keeps content flowing

Meister

Case study
Resonating globally: Dealfront’s localisation success

Dealfront

Case study
From global to local: Sendcloud’s content strategy

Sendcloud

Case study
From headache to growth driver: Swan’s localisation story

Swan

Case study
How Schouten & Nelissen became thought leaders in education

Schouten & Nelissen

Case study
Mollie’s content localisation push across Europe

Mollie

Case study
How Bloomreach engaged EMEA with localised content

Bloomreach

Case study
How Sendcloud scaled content for global expansion

Sendcloud

Case study
How Visma overcame employer branding challenges with Contentoo

Visma

Case study
How Webs boosted content production and quality with Contentoo

Webs

Case study
How Marley Spoon localised content for 8 markets

Marley Spoon

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Got a question?

01
How do you ensure the descriptions are tailored to my brand?

We start with a free consultation where we dig into your goals, audience, and what content can do for you. Think of it as setting the stage for content that really works.

02
Can you handle large volumes of product descriptions?

We start with a free consultation where we dig into your goals, audience, and what content can do for you. Think of it as setting the stage for content that really works.

03
What’s your approach to SEO?

We start with a free consultation where we dig into your goals, audience, and what content can do for you. Think of it as setting the stage for content that really works.

04
How quickly can I get my product descriptions?

We start with a free consultation where we dig into your goals, audience, and what content can do for you. Think of it as setting the stage for content that really works.

05
What industries do you specialise in?

We start with a free consultation where we dig into your goals, audience, and what content can do for you. Think of it as setting the stage for content that really works.

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Our solutions

Get the right content for your audience at any scale. Build trust, boost engagement, and make an impact—wherever your brand grows.

Content
Content creation made easy

Get more content out there—articles, videos, posts—without the hassle. Our approach keeps quality high, whatever the format.

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Translation
Translation & localisation

Connect with global audiences through content that feels local. Our translation experts ensure it sounds just right for each market.

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Content
Smooth Content Operations

Cut out the chaos. We streamline your content processes to keep things efficient and running smoothly.

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Talent
Top-tier talent network

Work with the best. Our vetted content specialists are matched to your brand, so you get the perfect fit for every project.

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SEO
Authority & SEO

Get noticed with engaging, SEO-friendly articles and thought leadership pieces that raise your brand’s profile and ranking.

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Scale
Boost brand awareness

Make a mark with content that resonates. We’ll help you grow your brand’s reach and connect with your audience, even in crowded spaces.

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